I purchased a lifetime membership with 24 Hour Fitness in November of 2006. $500 for 3 years then 49.00 per year thereafter for the lifetime of my membership or until I canceled it. I just got my renewal statement with a $50 increase and a note attached saying due to remodeling and upgrades of the facilities I had to start paying $99 a year effective now. This is unfair and sneaky on their parts and when I tried to speak to someone about it and got the run around. How are they telling you it's a life time membership fee when they are lying? I didn't even get the courtesy of a letter at least 30 days before payment was due. I got my statement on October 23rd and the payment is due NOVEMBER 16th.