OK so 24 Hour Fitness can raise the price because it was written in the contract that they can do that. BUT my question is why are the annual fee different for everyone? I paid about $800.00 in 2005 for lifetime Super Sport membership of about $32.00. HOWEVER they are asking me to pay 139.64! When I read the other posts I am paying a lot more! What is going on? Calling customer service but I do not have much trust in the corporation anymore.: (They just told me that it went up by 100.00 plus tax.: (It's for future improvement but I like my gym now. I did not ask for more by increasing the fee over 30%.