I have visited J C Penny stores twice recently, had things I wanted to buy but then walked out without buying anything – with a lot of irritation. There are NEVER enough cash registers open. Yesterday there were only two on the first floor of the Fashion Valley store with a sale going on. I was not willing to wait in the long, slow line. I won't be back.
I also do not go to Von's for the same reason, one register open – and then, of course, the self check. I don't shop there but rather pay a higher rice at Whole Foods because they always have the check stands open and ready to take my money.

To make money, it seems to me, you have to make it easy to pay.

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