I have been eating these since I was a kid (45 years?) and just purchased a new package after finishing my last one. Got family size since everyone has been enjoying them lately. As soon as I put it my mouth, I wondered why it was so dry and bland I could hardly swallow it. I tried another as I figured it must be me. Where is the buttery flavor and flaky texture? This is not a Ritz cracker. This is like some cheap off-brand, trying to masquerade as a Ritz. Then when I looked at it I noticed the pale color and slightly oval shape!?! I guess I will return this box for a refund and not purchase Ritz again until I have been assured that Mondelez has learned how to make them…
