I suspect someone, claiming to be Identipet is luring people to pay them money and provide personal details ('update details'). Sadly, I had already given the scammers my email address (they texted me to ask for my email address) At the time I thought it was suspicious, because I had given all possible details whereby I could be reached when I originally microchipped my dog. But thought there was no harm in sending my email address. However, I'm not clicking through on their site to "update" my details and make payments.